The Economist Subscription 2-Years – Save 70% Off

The Economist Digital Access for 2 Years

Embark on a captivating journey through the realms of finance, politics, medicine, and global news with The Economist Digital Access. With three years of uninterrupted access and no automatic renewal, it’s the perfect opportunity to secure immediate savings if your current subscription is nearing its end.

Unlock the full potential of The Economist, available on a wide range of devices, including PC, Mac, smartphones, and tablets. Don’t miss out on this exceptional opportunity – subscribe today and ensure you stay thoroughly informed.

About The Economist

The Economist made its debut as the London Financial Guide on January 10, 1888, before rebranding as The Economist on February 13 of the same year. Its mission was to advocate for “The Sincere Financier, the Genuine Investor, the Reputable Broker, the Authentic director, and the Lawful Speculator.” Initially, it was a concise four-page publication primarily catering to the financial community in the City of London. During this era, its main competitor was the more audacious and slightly older Financial News, founded in 1884.

On January 2, 1893, The Economist adopted its distinctive light pink paper, setting itself apart from the similarly named Financial News. The choice of unbleached paper, initially cost-effective, eventually led to higher expenses due to special dyeing requirements.

In 1945, Brendan Bracken orchestrated the merger of The Economist and Financial News, ending their 57-year rivalry and creating a unified six-page newspaper. This merger harnessed the broader readership of The Economist while capitalizing on the editorial expertise of the Financial News. Simultaneously, the Lex column, originating from the Financial News, was introduced, further enriching the content of the amalgamated publication.

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